FreshSource
Empowers smallholder farmers by connecting them to fair, modern, and transparent markets
Giza, Egypt
FreshSource is disrupting the agriculture value chain by providing innovative solutions to integrate smallholder farmers into the modern value chain, guaranteeing fair prices while minimizing food losses. FreshSource partners with smallholder farmers to provide a market driven approach to demand planning, giving farmers access to micro-financing and agri-inputs, while also increasing their income by 20%. FreshSource leverages its data to predict market prices and fluctuations in supply and connects farmers to businesses, while providing convenience through last-mile delivery, transparent prices, and reduced costs averaging 15%. FreshSource’s holistic cold chain has garnered a food loss rate of 2% versus the national average of 45%.
